You can’t go wrong with Andrew Schaeffer for your website and marketing needs. He takes care of you.
Get More Law Clients Without Doing Your Own Marketing
You went to law school to practice law, not to figure out Google. I handle the SEO, ads, and Google Business Profile management so your phone rings with the right clients.
(805) 456-8229Experienced in Legal SEO
Proven, Tangible Results
You're Always in the Loop
Are You Invisible Online While Competing Firms Are Getting All the Calls?
Most attorneys are outstanding at practicing law but online, they’re nowhere to be found. Meanwhile, a competitor with a mediocre reputation but a strong Google presence is collecting the calls you should be getting.
Some SEO agencies make it worse: generic content, premium prices, then radio silence after the contract is signed. You pay for months with little to show for it. That’s where I’m different. I’ve ranked attorneys, gotten them to page 1 of Google, and helped them turn away work because the phone won’t stop ringing. I understand what legal clients search for, what Google wants to see, and how to create a strategy that produces calls.
A Full Marketing Toolkit, Tailored for Attorneys
No one-size-fits-all approach here. I build a custom plan that may include organic SEO, Google Ads for immediate leads, Google Business Profile optimization for local searches, or Facebook Ads for targeted outreach. You get what makes sense for your practice.
SEO: Leads That Don't Stop When Your Ad Budget Does
Organic listings earn higher click-through rates than paid ads, and unlike ads, a strong SEO foundation keeps working during leaner budget periods. I build out your site's content, acquire quality backlinks, and fix technical issues so Google sees your firm as an authority. Every piece of content is written specifically for your firm. No reused filler.
Google Business Profile: Show Up In Local Searches
When someone searches for an attorney near them, your Google Business Profile is often the first thing they see. A neglected profile means missed calls. I set up and manage your profile the right way: compelling copy, the right categories, images, and a strategy for acquiring reviews that builds trust.
Google Ads: Get Clients Now While Your SEO Builds Momentum
SEO takes time. Google Ads puts your practice in front of people searching for an attorney today. I set up your campaign carefully with the right keywords, proper conversion tracking, and ongoing negative keyword removal so you're not wasting spend. One attorney received 9 leads in a month on just $150 in ad spend.
Facebook Ads: Reach the Right People Before They Even Start Searching
Google Ads targets people actively searching for an attorney. Facebook Ads reach your ideal clients before they even start searching and generally cost less than Google Ads, making them a smart choice for smaller marketing budgets. I handle ad creative, conversion tracking setup, campaign management, and ongoing testing.
Why Work With Me?
Real Experience Ranking Attorneys
I've worked with attorneys across multiple practice areas and gotten them results: page 1 rankings, phone calls, new clients. I understand the client intent, competitive landscape, and content depth that legal SEO requires.
No Recycled, AI-Spun Content
Every article and page is created specifically for your firm. When it makes sense, I bring you into the process so the content reflects your voice and real expertise. Google rewards depth and authenticity.
Technical SEO Skills Some Agencies Skip
I know how to code. A lot of SEO improvements require technical implementation that many agencies simply pass over or outsource poorly. I handle it directly, which means fewer gaps and a stronger foundation for ranking.
Transparent Reporting Every Month
You'll never wonder what's been done or whether anything is working. Every month you receive a clear report: rankings, traffic, leads, and next steps.
Genuine Communication
One of the most common complaints attorneys have is that agencies disappear after the contract is signed. I return calls, respond to emails, and keep you informed.
Your Website Is Yours
Some platforms lock you into their ecosystem. If I build you a site, it's built on WordPress: professional, fast, SEO-friendly, and entirely yours. You can take it anywhere.
Adam Walsh, Attorney at Law’s results
- Went from 5 to 40 clients in 5 months – a 700% increase.
- Received 9 leads in a month on just $150 in Google Ad spend.
- Professional new website builds trust with clients.
From Quiet Phone to Turning Away Work — Real Results for Real Attorneys
Andrew Jennings, Criminal Defense Attorney
Andrew wanted more visibility for DUI-related searches in his area. After working together on his SEO, Andrew’s site climbed to page 1. The result? His phone started ringing and hasn’t stopped. Today, Andrew has more people calling him than he can take on. He turns away work.
Adam Walsh, Attorney at Law (Traffic Law)
Adam had a practice but wasn’t getting consistent leads online. I built him a professional new website designed to build trust, then combined SEO with a lean Google Ads campaign. In five months, Adam went from 5 clients to 40. In one month alone, he received 9 leads on just $150 in Google Ad spend.
Contact Andrew Today
Straightforward Pricing Built Around Your Practice
Whether you have a large or small budget for marketing, I'm skilled at helping you get the biggest bang for your buck with a customized marketing strategy.
SEO packages start at:
$1638/mo
Typical package deliverables include:
- Offer messaging session
- Keyword research
- SEO sitemap
- Competitor research
- Backlink acquisition
- Reporting
- Custom strategy
- SEO post creation
Google Ads packages start at:
$576/mo
Typical package deliverables include:
- Keyword research
- Google Ads setup
- Analytics setup
- Ads creation
- Campaign testing
- Negative keyword removal
Google Business Profile setup packages start at
$540
This is for setup or optimization of an existing profile. Typical package deliverables:
- Full GBP copywriting
- Review acquisition assistance
- UTM tracking setup
- Custom category research and selection
- Images selection and upload
Facebook Ads packages start at:
$540/mo
Typical package deliverables include:
- Full ad account setup
- Facebook business page setup (if needed)
- Conversion tracking and API setup
- Competitor ad analysis and research
- Custom ad creative and professional copy
- Target audience selection strategy
- Performance monitoring and optimization
How it works
From your first conversation to leads showing up in your inbox and voicemail — here's how it works.
1. Free Consultation
We have a no-obligation conversation about where your practice is now, what your goals are, and whether we’re a good fit.
2. Custom Marketing Plan
I dig into your competitors, your keywords, and your current online presence to build a plan tailored to your practice area and market. No cookie-cutter strategies.
3. Execute the Plan And Monthly Reports
Once we’re aligned on strategy, I get to work. Every month you receive a report detailing exactly what’s been done and how your campaign is progressing.
While You Wait, Your Competitors Are Winning
Someone else in your market is ranking on Google and collecting the calls that should be coming to you. People searching for an attorney need help now. They're going to call whoever shows up first.
Frequently Asked Questions
Do you actually understand the legal industry, or is this generic SEO?
I’ve worked specifically with attorneys, am familiar with the language they use, personally wrote articles on legal topics, and am familiar with the competitive landscape that comes with legal marketing. I also studied philosophy at UCLA (cum laude), completed jurisprudence coursework, and have an interest in legal topics. That background shapes how I approach your content.
Will I be locked into a long contract with nothing to show for it?
Not all packages require a long time commitment. But, if you go on an SEO package, there’s a 6-month minimum commitment. After that it is month-to-month. SEO takes time to build and anyone who promises instant organic rankings isn’t being straight with you. What I can tell you is that every client who has stayed with me has reached page 1 of Google and received business as a result. I also agree upfront to do exactly the work I’ve promised. If I’m not holding up my end, you’ll see it in your monthly report.
What if the content you produce is generic?
It won’t be. Every piece of content is created specifically for your firm. When possible, I involve you in the process to make sure the content reflects real expertise, which is exactly what Google’s E-E-A-T standards reward. No recycled copy.
Do you handle the technical side of SEO, or just content?
Both. I’m familiar with coding and technical SEO, which means I can identify and fix issues that hold law firm sites back: poor site architecture, underperforming content, indexing problems.
Does my Google Business Profile really matter that much?
It matters enormously, and it’s frequently neglected. Local searches like “attorney near me” are dominated by GBP results. Proper optimization of that profile can dramatically increase the number of calls you receive. I manage and optimize GBP as part of a comprehensive strategy to make sure you’re capturing that local visibility.
I've tried Google Ads before and just burned money. Why would this be different?
Most wasted ad spend comes from poor campaign setup: wrong keywords, no negative keyword management, giving Google too much control over bidding. I set campaigns up carefully and test before scaling spend. One attorney received 9 leads in a month on just $150 in ad spend.
Also, Google Ads isn’t the only ad platform. If it makes sense, we can run Facebook Ads which are generally far cheaper and have a larger reach.
Can you build me a website, or do I need to have one already?
I can build you a professional, beautiful, fast, SEO-friendly WordPress site that you own entirely. No platforms holding your content hostage. If you already have a site, in most cases I can build on what you have.
How will I know if any of this is working?
Monthly reports. Every month you receive a clear breakdown of what’s been done, how your rankings are moving, and what’s coming next.
Ready to talk?
Reach out for a free, no-obligation consultation and find out what it would take to get your practice ranking where it belongs.
Imagine Starting Every Week With a Full Pipeline of Qualified Leads
Your phone is ringing consistently with clients who are a strong fit for your practice, and you're not doing any of the marketing. Your website works around the clock, bringing in leads even when you're in court. Because your SEO is solid, you're not dependent on ad spend alone. You've got options: raise your rates, expand your practice, or enjoy the stability of knowing where your next client is coming from.
